One of the programs held by our cities basketball team is the Boston Celtics Stay in School Program. It was founded during the 1990-1991 season making it the longest running community initiative in American professional sports. The program works with the Boston Public schools with kids at the middle school level. Through this program kids are recognized for their academic improvement and perfect attendance. Students also have the opportunity to get invited to special assemblies with Celtics players.
The Celtics being a part of the Boston community like this is a great way to market for them. They are helping the youth of the city by inspiring them to be the best they can be, but they are also getting benefits out of it for themselves. These programs are advertised everywhere, giving the Celtics a lot of publicity making more people want to buy tickets to games. Also by visiting local schools, it makes the kids want to buy more of the Celtics merchandise. I believe by working with the Stay in School Program the Celtics benefit a lot but they are still are helping out with a great cause.
